The third-millennial blockchain authentication company founded by science fiction icon William Shatner has partnered with London-based digital twin-trading platform Mattereum to launch an initiative aimed at obtaining non-perishable tokens.
“Digital twins” refers to the origin of real-world NFTs, or rwaNFT – token versions of physical goods.
According to a press release on Monday, the joint initiative will include new images based on memorabilia and props of Shatner’s iconic character Captain James T. Kirk from the Star Trek sci-fi series.
The collection catalog also includes props from Boston Legal, with Shatner as Denny Crane, as well as items from movies like Titanic and Logan’s Run. These items will be auctioned on the OpenSea NFT market later this week.
As part of a joint initiative, Ocuver, a service sponsored by the third millennium, will certify the authenticity of every digital twin. Using smart contract protocols, Mattereum will register this blockchain-based proof through asset passports.
Asset Passport is a third-party digital identity protocol that the company has developed to authenticate digital twins, Mattereum said. As part of Matrium’s third millennium partnership, the protocol will be extended to include NFT acquisitions.
The partnership comes amid significant interest in the NFT space when non-crypto-industry organizations join the expanding blockchain meta-verse. For Shatner, this collaboration is a positive step towards providing reliable source traceability for all stakeholders in digital collection.
Commenting on the need to combat counterfeiting in the NFT space, Millennium CEO Paul Camuso said:
“Since counterfeit goods are easily accessible, there is a need for a system to make consumers feel safe when shopping for luxury goods, art and collectibles. The certification system in the third millennium is an effective way to ensure consumer confidence in goods purchased in the primary and secondary markets. Consumers can be confident that what they are buying is genuine, and that the system removes suspicions of history and origin for future generations. ”
The NFT Source initiative is not Shatner’s first attack on cryptography and blockchain. As Cointelegraph magazine previously reported back in June 2020, the actor has called for more active adoption of the new technology from 2019.
In July 2020, 125,000 NFT trading cards were sold, showing Shatner’s personal life and career in minutes on the WAX blockchain.
Celebrity engagement in the NFT room is also gaining traction, as skateboard legends such as Tony Hawk and Linkin Park co-founder Mike Shinoda put their NFTs up for auction.