The leading US manufacturer of trading cards Topps will release a number of non-fungible tokens in partnership with Major League Baseball and MLB Players Inc.
Topps’ flagship annual collection of baseball cards, now in circulation in NFT form, reflects the company’s commitment to digital transformation and awareness of the growing and significant appeal of blockchain-based acquisitions.
To help bridge the worlds of traditional and digital collectors, images of the physical releases of this year’s Topps Series 1 baseball release will be rethought and enhanced for the officially licensed Topps MLB NFT group.
There will be a variety of cards of varying rarity, from popular to legendary, as well as limited edition and platinum anniversary cards for purchase; In addition, the company uses animation and what they call “nostalgic card templates” and “other digital prosperity” to strengthen the appeal of the new digital collection. Evan Kaplan, MD, MLB Players sa:
“As ownership has come to a breakthrough in NFT and blockchain technology, we can think of no better way to honor the legendary players of previous years and hope for incredible work in front of today’s stars and newcomers.”
Topps is no stranger to blockchain and has long shown a willingness to introduce a traditional hobby in the digital age. Together with the series of officially licensed blockchain collectibles Topps, the company has expanded its range of mobile sports and entertainment digital collectibles, including the Topps Bunt baseball app.
In a recent interview, TOPS chairman Michael Eisner said that the sports and entertainment segment in the company is already 25% digital and is growing rapidly. As the company now plans to go public, it chose blockchain and NFT, in part because of its widespread appeal, saying it gives Topps an opportunity to participate in the secondary market.
In the wider world of American baseball, Cointelegraph recently reported that MLB Oakland Athletic has begun accepting bitcoin (BTC) as payment for domestic season fees this year, and intends to hold on to cryptocurrency generated by any costs incurred by the costs. Meanwhile, sports blockchain companies like Chiliz are looking at MLB fans with sports fan tokens.