Seven-time Super Bowl champion Tom Brady and Brazilian model Gisele Bundchen are the latest celebrities to underscore the growing adoption of the crypto industry.

West Realm Shires Services, FTX Trading Limited and Blockfolio, the three companies behind the large global cryptocurrency exchange FTX business, announced a long-term partnership with Brady and Bündchen on Tuesday.

As part of the agreement, the legendary football player and model will receive shares in FTX trading and receive cryptocurrency. Brady will serve as a spokesperson for FTX, and Bündchen will take over as FTX’s environmental and social advisor, working on measures to reduce the company’s carbon footprint.

Both celebrities will also form charities worth millions of dollars annually for the life of the partnership.

Brady said the new partnership is another initiative that shows the “limitless possibilities” of the crypto industry:

“This special opportunity has shown us the importance of educating people about the power of cryptocurrency, while also benefiting our community and our planet. We have the opportunity to do something very special here, and I look forward to seeing what we can do together.”
Bündchen is confident that crypto adoption will continue to grow steadily, noting that the best part of the partnership for her is the technology’s environmental potential. “What attracted me most about this partnership was the opportunity to use resources to help revitalize the earth and empower people to live better lives, thus truly transforming our community,” she said.

On the topic: The United Nations considers blockchain technology as a tool to combat the climate crisis

Brady is increasingly involved in the cryptocurrency industry. He recently announced his non-financial premium platform in April. The soccer star suggested that he invested in the world’s largest cryptocurrency, Bitcoin (BTC), and eventually became a major Bitcoin bull. On Monday, Brady admitted on Twitter that his participation in laser eye did not affect bitcoin trading.

Source: CoinTelegraph