Rewards4Earth plans to roll out crypto rewards to 1000 sports clubs in Australia

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In a small coastal town north of Brisbane, Queensland, 20 members of the Coolum Surf Club took part in an initial trial of the Erth Point System, a crypto rewards platform from Australian company Rewards4Earth.

Doug Flockhart, former CEO of Clubs Queensland, the state’s community club authority, spoke to Cointelegraph about his goal of integrating the system through more than 1,000 community clubs across Australia.

Flockhart said the top professional rugby league competition, the National Rugby League (NRL), is “very keen” on the idea and for Flockhart, it “underscores this system’s ability to deliver”. He added that the Australian Football League (AFL), Australia’s largest football competition, has also shown interest.

The Coolum Surf Club is a small surf club that is part of an industry that has been struggling with declining revenue. We hope the crypto rewards platform will help the planet and allow its members and the club to benefit mutually.

Rewards4Earth works by having users create a wallet on an app and link their payment card to be used to pay for merchandise at participating retailers. The incentive for users is cashback rewards with the cryptocurrency Erth Points based on a percentage of the amount they spend. Users can nominate their local club or non-profit organization to receive the same amount of rewards as well.

In its early days, only the 20-member group was selected for a proof-of-concept trial. “Of the 20 people using the app in the first two weeks, there was $106 charged in fees back to the club before we even had a registered business in the area,” he said. “These 20 people were just going to shop at their local supermarket using the app and generating revenue for the club.”

Flockhart said that shows that even a small increase in the adoption of Erth Point by its 14,000 members would significantly increase its revenue:

“If only 1,000 of their members nominate this club as the chosen beneficiary, predictions are that it will generate approximately $150,000 in revenue per year for the club just as a result of their daily shopping practice.”
Companies are incentivized to join by having access to free marketing tools within the platform along with the ability to cover their ESG commitments. They can also accept Erth Points as payment which, like other cryptocurrencies, can be traded on exchanges for fiat currencies.

He added that the Erth Point system is different from other members, and usually the club itself only benefits from reward systems when the recipients are within the club venue. Now, rewards are “more global and more community focused”:

“They could be shopping from a participating retailer in New York and sending the money as a result of that purchase back to a club here in Australia, which in turn also helps heal the planet.”
Rewards4Earth uses award money to fund various environmental causes including clean up plastic and oceans, conservation of endangered species, reforestation initiatives and environmental stress.

With sufficient adoption, Flockhart sees the foundation as well-positioned to help with its mission:

“13.2 million Australians are club members, if only 15% or 2 million participate conservatively that could provide $300 million a year in passive income to the clubs, plus $300 million for Rewards4Earth to do the work in.”
Adoption has been a sticking point for the system, given that it equates to nearly half of Australia’s population and 50% of club members aged 45 or older, according to Flockhart. One key fact from the initial tracks is that “people between the ages of 25 and 40 are easy to include,” but that older demographics “will be harder to join.”

“We will provide the appropriate resources for the clubs to be able to provide introduction to their members,” he said. “There is a vested interest for clubs to do this by being the beneficiary. I think this will speed up uptake rather than just waiting for it to happen.”

Update: Fixed error in estimated revenue clubs could receive, updated to $300M from $3M.

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