KPMG, one of the four largest accounting firms in Canada and the United States, has revealed the opening of its first collaborative center in the metaverse to help its employees and customers pursue growth opportunities in the digital age.
KPMG is entering the metaverse with a new Collaboration Center that will connect employees, customers and more to Web3. The company is making a collective investment of $30 million this year in Web3 trials, with the metaverse hub as the “highlight”.
According to a report Tuesday by Fortune, the center will focus on education, collaboration, training, events and workshops with Cliff Justice, KPMG’s US leader for corporate innovation claiming that it is currently being used for such things but that KPMG intends to hire people to build it and expand it over time.
The company’s long-term goal is to examine other potential metaverse use cases such as healthcare, consumer, retail, media and financial services.
Laura Newinsky, Vice President and Chief Operating Officer of KPMG in the US said:
“metaverse is an opportunity in the marketplace, a way to re-engage talent, and a pathway to connect people around the world through a new collaborative experience.”
Companies will continue to explore possibilities in crypto and Web 3.0, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, and recruit talent to contribute knowledge and help navigate the changing confluence of physical and digital worlds, among others, as part of its innovation strategy.
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The COVID-19 pandemic has sparked people’s interest in Metaverse. There has been an increase in the desire for methods that make internet connectivity more realistic as more people work and go to school online. JPMorgan, one of the largest banks in the United States, made headlines earlier this year by publishing a paper suggesting metaverse technology was a “trillion dollar opportunity,” along with creating its own virtual headquarters in the Decentraland (MANA) metaverse.