The turn style between traditional economics and the crypto space is well known. Now it seems that luxury leaders are following in their footsteps.
Ian Rogers, former director of digital technology at LMVH, takes on a new role as a “senior specialist” at Ledger, a well-known French manufacturer of encryption hardware and software. LMVH was founded in 1987 as a result of the merger of luxury fashion houses Louis Vuitton and Moët Hennessy, which was formed as a result of the merger of champagne producer Moët & Chandon and cognac producer Hennessey in 1971.
The newly created role of Chief Customer Relations Officer includes taking responsibility for business-to-consumer transactions and “reimagining the user experience” for Ledger products.
In an official statement, Rogers talked about how he planned to take on this new role:
I remember when you could not just say: “Come to my site” […] you first had to explain the concept of the Internet […] I love the times when technology goes from science fiction to mainstream. Step.
Rogers also referred to the “inevitable transition” from margin and computing to regular production and the “revolution” of cryptocurrencies when we talked about Ledger and the emerging digital asset industry.
At LMVH, where he has worked since 2015, Rogers’ work included reforming the e-commerce strategy into luxury brands and introducing new technologies such as big data and artificial intelligence to achieve this goal. Prior to LMVH, he worked in Apple Music, Yahoo Music and Beats music, and began his career as a website developer for the American band The Beastie Boys.
Cryptocurrencies are often described as the “opposite culture” of economics, both in academic newspapers and in the mainstream press, due to their origins in liberalism and transparency movements. Now that the appeal has expanded and the relationship with the regular economy is more intertwined than ever, Ledger’s transition to luxury brand leaders was perhaps not as surprising as it was before the industry.