The team behind the Floki Inu (FLOKI) icon, inspired by the dog of the same name, Elon Musk, has signed a sponsorship deal with Italian football giant S.S.C. Naples.
S.S.C Napoli was founded in 1926 and is one of the most recognizable professional teams in Italy. The historic club won its first Serie A title in 1987 under the late football star Diego Maradona and is currently ranked number one in the league for the 2021-22 season.
According to an announcement Tuesday from the S.S.C. Napoli, the Floki Inu emblem showing a Shiba Inu dog wearing a Viking helmet, will appear on the back of the Napoli jersey and on LED banners around the team’s stadium until the end of this season.
Guy Cassano, Napoli supporter and Cointelegraph chief, said he was “pleased that the club is becoming more involved in the industry,” emphasizing the importance of crypto-partnerships in professional sports as a path to widespread adoption:
“We see crypto companies and projects targeting sports where possible, from the NBA to European football leagues. This is meant to be a search for wider distribution. Leagues like Serie A and La Liga are milder towards crypto sponsorship than FIFA. American football for Example.”
Floki Inu has added Napoli to its list of partner football clubs, which include the Kerala Blasters from the Indian Premier League and Spain’s La Liga. Floki Inu seems to be following the same path as the leading cryptocurrency exchange FTX, which is actively pursuing several major sports partnerships in 2021.
Napoli did not say whether it would be a multi-year sponsorship deal or how much Floki Inu has spent on the partnership. Floki Inu’s marketing department noted in a statement that the move is part of the project’s ambition to become “the world’s most popular and most used cryptocurrency”.
Floki’s team has been working on a “serious marketing stunt” since the end of September, announcing that the project had set aside $ 1.5 million for advertising campaigns. Floki Inu targeted London as a major destination with the brand appearing on urban transport services, but the ads proved to be controversial and caught the attention of the UK Advertising Standards Authority (ASA).
According to a BBC report on Friday, the ASA said it was “reviewing a wide range of ads in this sector” to assess whether they are violating advertising rules around complex terminology and misinformation. However, the Floki Inu team stated that their announcement is “legally permissible” and contains a disclaimer regarding the volatility of cryptocurrencies.