Comic-Con guru explains why storytelling is the key component for successful NFT projects


In the final episode, Comic-Con Legend, Gareb Shamus discusses how he used storytelling to build engagement and a “maker’s world” that grows and strengthens communities.

What started as a newsletter about comics, the passion project of Garp founder Shamus, eventually became known to the world as a magazine titled Wizard. According to Shamus, the magician was the outlet through which he could “create a sound” and share with his friends the things he had discovered that excited him.

Shamus touched on the importance of building elements of engagement and not limiting creativity within communities to further “unite them around what they love.” More importantly, he explains how building engagement has allowed him to reach billions of people around the world in a way that makes it “fun to be a fan of culture”.

There is a natural synergy between comics and NFTs, a topic discussed in great depth in this week’s episode of NFT Steez, the biweekly Twitter space that explores the intersection of NFTs, culture, and all things Web3.

‘We need to promote storytelling’
When asked what role storytelling will play in the Kumite NFT project, Schamus explained that Web3 allows for greater engagement and participation as multiple stories can be told and expressed from multiple perspectives. In launching the Kumite NFT, Shamus describes it as bringing the hero’s journey to its bearers and in this way, “everyone can be a hero in their journey.”

In terms of the sustainability of the NFT project, Shamus told Kumite, it was necessary to develop a “game mechanic” from day one. This game mechanic allows owners to not only participate, but learn about the story is not linear as the community can participate and give feedback on how the story progresses.

Thinking about future directions for Web3
When asked about future directions for NFTs, the community, and Web3, Shamus came out and suggested that there should certainly be something like “ethical guidelines”, but that the ultimate goal in exploring these unknown areas of Web3 is to allow people to “explore their creativity”.

Rather than assuming that the team behind Kumite will take full control of the project’s lore, Schamus thinks that would be a “mistake.” Rather than choosing where the narrative will go, owners can create and develop their characters’ story because, according to Shamus, fans can “create better stories” better than the team can.

Shamus, Web3 and NFTs say placing limits on creativity is the way it has “always” opened up the means to tap into “global creativity,” particularly when it comes to storytelling. The most exciting component of limitless creativity, Shamus says, is, “You never know where you’re going,” and that’s where the fun lies.

For more info on chatting with Comic-Con founder, Gareb Shamus, be sure to listen to the full episode of NFT Steez!



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