Customers from the world-famous automaker will soon be able to claim blockchain tokens as a reward under a new membership plan called BMW Vantage.
The Korea Times reported on October 7 that BMW Korea is the first company of BMW Group to test the new scheme and intends to launch it in the country by the end of 2020. Successfully, the company is planning a global landing distance.
The Points-Based Rewards Program uses blockchain technology to securely distribute and track tokens to participating customers. Early buyers of new BMW models can qualify for 300,000-500,000 points. Buyers of existing cars, such as the X1, X2, and BMW 1 and 2 Series cars, can receive up to 600,000 cars, and those who buy new BMW 5 or BMW 6 Series cars up to 900,000. Buyers will receive bonus points when purchasing a BMW. According to car prices.
Buying BMW cars is not the only way to earn points. BMW Korea has released an app with games and social features, where users can also earn their contributions. In general, the purpose of the points system will be to give loyal customers discounts on vehicle maintenance and other BMW services. For those with higher participation, the company is promising invitations to BMW’s cultural events.
In recent years, BMW has used blockchain solutions for both customer service and business operations. As a co-founder of the Mobility Open Blockchain Initiative, the manufacturer has partnered with popular blockchain developers and tech companies such as Hyperledger, IBM, and IOTA.
In March, BMW announced plans to launch a PartChain supply chain solution to ten suppliers in 2020.
In 2018, the automaker experimented with a token reward system to encourage drivers to keep track of the miles their rental cars had driven.