Binance taps TikTok star Khaby Lame to drive Web3 adoption

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Crypto exchange Binance has partnered with Khaby Lame, the most followed creator on TikTok, to raise awareness of Web3. The influencer will serve as a global brand ambassador for the exchange, helping to debunk the myths surrounding the crypto and blockchain space.

Lame rose to fame on TikTok, gaining 142 million followers with his videos advocating do-it-yourself content creators who make things so complicated. He offers comedic life tricks that make things simpler as he performs his signature move where he puts his palms.

Binance told Cointelegraph that Lame, in his signature style, will create content that dispels misconceptions about Web3. According to James Rothwell, CEO at Binance, Lame will bring relativity as Web3 adoption metrics. Rothwell explained:

“With so many nuances about Web3 and misinformation in the world, having Khabe on board was a perfect fit to help debunk some of the myths about this space.”
In a statement, TikToker said it had been curious about Web3 for a while. According to Lim, the partnership with Binance is “perfectly in line” with what they usually do, making complicated things easier and more fun. “I consider my followers my family, and I am always looking for new challenges and interesting content to share with them,” he said.

Aside from creating content about and illustrating myths around Web3, the TikTok star will also create Non-Perishable Token Sets (NFTs) using Binance, with the aim of boosting interaction with his fans.

Lame’s joining Binance follows the company’s efforts to work with major celebrities. Last week, the exchange partnered with soccer star Cristiano Ronaldo to introduce his fans to the Web3 space through NFTs.

RELATED: KPMG enters metaverse, invests $30 million in training Web3 employees

Meanwhile, Solana recently released a sneak peek at the Web3 mobile concept. The device will be launched along with the network’s mobile package for Web3 developers. The community had varied reactions to the announcement, from supporting the release to raising issues on Solana’s network.

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