Binance, the world’s largest cryptocurrency exchange, has hit travelers in London with new ads featuring Bitcoin.

According to a tweet from Binance.UK on August 28, the cryptocurrency exchange posted new announcements at 17 bus stops in London. The photo shows two generations older than the coins plus an existing 2-pound coin in use in the United Kingdom followed by the largest bitcoin.

The ad says: “Money develops.” “Time to adjust.”

Binance announced its expansion into the UK market in June. An organized exchange platform will be introduced this fall. It is assumed that the exchange needs to register with the country’s Financial Conduct Authority, comply with anti-money laundering regulations, and know the practices and standards of your clients.

Before the launch, Binance’s British arm was not limited to ads. The cryptocurrency exchange recently announced that it will join the self-regulating industry association CryptoUK as a managing member.

London has recently been a hotspot for crypto firms looking for new investors. The controversial HEX symbol by Richard Hart has published ads on London buses and newspapers and has been featured during Premier League football matches. Mike Novogratz’s Galaxy Digital bought a full-page advertisement in the UK-based international business newspaper the Financial Times that distinguished it from Bitcoin (BTC).

Source: CoinTelegraph