Anheuser-Busch InBev, the parent company of Budweiser, Corona and several other beer brands, recently began experimenting with a platform that allows end consumers to track their malt beverages on the blockchain. This is not the first time the company has shown interest in blockchain. They have previously unveiled a number of blockchain initiatives, including a vending machine verification system and document management technology protocols.
“For the first time in our European operations, this project will create a completely transparent indirect supply chain for the end customer,” commented Peter Broyland, CIO Europe, AB InBev, in a public statement on 26 October.
In a statement, the new pilot program will be launched in 2021. By using the QR code, Leffe customers in France will be able to see the entire supply chain of the building used in each beer package. The initiative platform was developed by the blockchain company SettleMint.
Ab InBev has been researching a number of blockchain implementations over the past year or so. One such initiative used blockchain to verify the age of vending machine users, making it possible to buy alcohol without a box. In early 2020, the company also launched a blockchain for its relationship with African component suppliers, making data and information management easier.
Most of the people who grow AB InBev’s ingredients, including international manufacturers, interact directly with the giant, the statement said. The new blockchain initiative targets the remaining 40% of indirect farmers, many of whom are in European countries such as France, Germany and the United Kingdom.
Bruiland explained: “By connecting the participants in the beer supply chain – from farmers, breweries, breweries, warehouses and transporters – to a simple, secure and decentralized platform, we can increase traceability and data collection to help us continue to develop better beer ingredients. is stable with us. ”
Ab InBev is not the first beer supplier to dive deeper into the blockchain. Heineken exploited the technological potential of the supply chain in early 2019. A number of other large companies have also explored blockchain for supply chain management, including Walmart.